The Typecast Artist
“You always paint such dark things!” a classmate exclaimed
upon viewing one of my illustration assignments in art school. The exclamation
took me aback, I hadn’t thought of myself as a “painter of dark things”. In
fact, in all my years of art school, I painted maybe a dozen illustrations that
might fall roughly within the dark fantasy/horror genre. With equal zeal, I
would illustrate various genres: science fiction, action/adventure, mythology,
literary or history scenes, children’s books, etc. I love all kinds of stories. How could my entire oeuvre
be defined by a handful of illustrations in only one genre?
We can speculate as to why my fantasy/horror paintings made
such an impression on my classmate while the rest of my artwork failed to
register, but the problem of pigeonholing - being typecast, labeled or
categorized as one thing or another based on one facet of my work - has always
been a challenge for me. Early in my animation career, I was typecast as a
cleanup artist. In A Longer Story, I recount being typecast as “a guy who only
draws charcoal portraits”.
Fortunately, the internet provided an opportunity to break
the typecast. In particular, social media sites during the mid-to-late 2000's were a great place to post
artwork in various media, where followers could watch the artist’s progress
over time. Hence, colleagues who had been familiar with only my animation cleanup
work were now able to see my paintings, people who knew me from animation
layout were seeing my illustrations, folks who had seen only my portraits
were seeing my sketchbooks, and so on. The internet allowed my work to
reach many more people, and opened up new opportunities for me.


More recently, I set out to build a website that (I hoped) would once and for all break the typecast by bringing together various facets of my work: drawing, painting, writing, animation,
illustration, sketchbooks, perspective studies, and miscellaneous artistic
explorations. Looking back on it a year later, my website seems less of a
portfolio site than it is an artist retrospective, or a form of autobiography.
I had become less interested in “showing off” only my best work and more
interested in documenting the creative process, while trying to make sense of
whatever it is I have done with my life.
Artist Development: From Student to Journeyman to Seasoned
Professional (or “Old Guy”)
I suppose it was inevitable that my website would become a retrospective rather than a typical portfolio site. In my previous post, we covered the progression of artist
portfolios from student to professional. Where the student portfolio can be
more general, showing the best work the student has done up to that point, the
journeyman portfolio is a curated selection of work built around a specific
theme or purpose. Beyond the journeyman portfolio is the artist retrospective,
a collection of work that spans the artist’s career, and reveals the arc of
development from student to journeyman to seasoned professional (or in my case,
maybe just “old guy” because, as anyone working in animation or video games
knows, of course… anyone over 35 is “old”).
The retrospective may include early
experimental works alongside mature works, as well as explorations of varied
media and subject matter. Note that we have come full circle: the movement from
student to professional was from general to specific, but now we are moving
back to the general - except now it’s a broad, decade’s long survey of an
artist’s life’s work, in which perhaps we can see overarching themes,
motivations, methods, values and artistic trajectory that collectively reveal
artist identity.
The term “artist identity” is used a lot on the internet
these days, and I would be in deep waters way over my head trying to make sense
of it here, but at the risk of oversimplifying it, let’s just say artist
identity is a constellation of choices, themes, values and motivations that
distinguish one artist’s voice from another. It’s the creative engine that
drives portfolio creation and unifies the artist’s work across multiple
disciplines, techniques, media or subject matter. The artist’s portfolio
becomes a self-portrait of the artist.
Artist Identity versus Typecast
Standing in opposition to artist identity is the typecast. Identity
emerges from within the artist; typecast is imposed on the artist. The
world is still trying to box us in to a neat little niche with a label, or as
one of my painting instructors, Bill Perkins, said during a workshop:
They
want to know if you are a loaf of bread or a box of cereal, can we set you on
this shelf or on that shelf?
I understand why artists are typecast, especially in regards
to art marketing or applying for industry work. Labels are useful in
categorizing, recommending, selling, etc. I don’t think there is any way around
this, but at least now artists have new tools to overcome the typecast. The Internet
has become the major engine of discovery, enabling artists to showcase their
work to a worldwide audience, and even interact with followers and clients
across the globe.
Portfolio Evolution: From Static Book to Multi-Platform
Network
The art portfolio has gone from a static thing to a network. If identity is the through‑line of an
artist’s life, then today’s internet platforms are the many windows through which that
identity is seen. In recent years, the term “Multi-Platform Artist Identity” has come to the fore. It simply means that, as artists, we no longer express our identity through a single portfolio; rather our identity is distributed across multiple platforms. The artist might maintain a website, a blog, maybe an online store, an
Instagram account, Facebook, YouTube channel, etc. The art portfolio is now a
constellation where each platform offers a glimpse into a
different facet of the artist’s life and work.
In my case, my website serves as a central hub to showcase my
artwork, while my blog emphasizes my recent writing and thinking, but as I reach
out across social media, I am able to interact with my audience and receive feedback
from them. And this has proven very helpful as I’ve gained valuable insights from seeing what
people respond to and how they respond to it.
I suppose audience interaction is another big shift in this portfolio progression. Audiences can follow their favorite artists online, post comments or questions, and even watch them create live on YouTube, Reels, or TikTok. In the past, I would admire my art heroes
from afar; great illustrators like Drew Struzan, Thomas Blackshear, Iain McCaig or
Syd Mead seemed so mysterious and distant when I only knew their work through hard copy publications. But today, I can watch interviews with any of them on YouTube and hear
them speak in their own voices. I can even watch videos of them painting, demonstrating
their creative process. They are no less heroic and still plenty mysterious,
but I feel almost as if I know them now. The distance seems less distant.

Forgive my wordy meandering, but I’ve been trying to make sense of my life’s work through the portfolios I’ve created. I would like to think the lesson here is that no single label can contain a lifetime of creative exploration. At the very least, I set out to break the typecast. I hope I have done that.